We will be analyzing Starbucks in a 2-part case study – Midterm and Final.  Carefully examine what is required in these assignments, as each week’s assignment contributes to the case study requirements

We will be analyzing Starbucks in a 2-part case study – Midterm and Final.  Carefully examine what is required in these assignments, as each week’s assignment contributes to the case study requirements

We will be analyzing Starbucks in a 2-part case study – Midterm and Final.  Carefully examine what is required in these assignments, as each week’s assignment contributes to the case study requirements

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We will be analyzing Starbucks in a 2-part case study – Midterm and Final.  Carefully examine what is required in these assignments, as each week’s assignment contributes to the case study requirements

Course Project

We will be analyzing Starbucks in a 2-part case study – Midterm and Final.  Carefully examine what is required in these assignments, as each week’s assignment contributes to the case study requirements.  All assignments must be the original work of the student.  Turnitin, a tool that matches and compares text to provide similarities with other sources (journals, websites, articles, periodicals, books and student papers, et al.), is used for all submitted assignments.  Please refer to the university’s Academic Integrity requirements, use the UIU Writing Center and Writing Resources to ensure your work is original and properly cites and reports all references used to support your response to the assignment.

General Information

This is an individual project

Project Material

Use the Excel course provided Starbucks spreadsheet for the case study analysis.  You do not need to change the figures in the Excel spreadsheet.  You will be analyzing the figures in the provided spreadsheet along with external research.

Format

Prepare an APA style document with a Cover page, Introduction, Body, Conclusion, and References.  Ensure you use appropriate level for headings for each section, use 12-point Time New Roman font, and double space the document.

Case Study

Starbucks Corporation is an American coffee company and coffeehouse chain.  Starbucks was founded in Seattle, Washington in 1971.  As of November 2016, it operates in 23,768 locations worldwide, including 13,107 (+170) in the United States, 2,204 (+86) in China, 1,418 (-12) in Canada, 1,160 (+2) in Japan, and 872 in South Korea (bumping United Kingdom from the 5th place) (Differences reflect growth since January 8, 2016).

Starbucks first became profitable in Seattle in the early 1980s, and despite an initial economic downturn with its expansion into the Midwest and British Columbia in the late 1980s, the company experienced revitalized prosperity with its entry into California in the early 1990s.  The first Starbucks location outside North America opened in Tokyo in 1996; overseas properties now constitute almost one third of its stores.  The company opened an average of two new locations daily between 1987 and 2007.

On December 1, 2016, Howard Schultz announced he would resign as CEO effective in April 2017 and will be replaced by Kevin Johnson.


The post We will be analyzing Starbucks in a 2-part case study – Midterm and Final.  Carefully examine what is required in these assignments, as each week’s assignment contributes to the case study requirements appeared first on Ink Essays.

We will be analyzing Starbucks in a 2-part case study – Midterm and Final.  Carefully examine what is required in these assignments, as each week’s assignment contributes to the case study requirements

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